Our strategy

Froglife have developed a clear strategy to guide our work from 2023-2030. You can read the full strategy here.

Achieving our vision and mission:

We achieve our vision and mission through our three main work streams:

Transforming Landscapes: conserving and creating the habitats our species depend on
Transforming Lives: engaging people from all walks of life
Transforming Research: finding out more about how to conserve our species

Aim 1: Increase the availability of freshwater and terrestrial habitats for reptiles and amphibians. Target: Increase total area of habitat improvements to 5,000 ha by 2025 and 10,000 ha by 2030
Aim 2: Carry out landscape sale conservation projects. Target: Deliver 5 large scale landscape conservation projects by 2030
Aim 3: Improve connectivity between sites by creating wildlife corridors. Target: Create 2 wildlife corridors between key habitats by 2030 and 20 neighbourhood wildlife corridors by 2030
Aim 4: Maintain favourable status at Froglife-managed reserves and project sites. Target: Publish favourable evaluation report of condition monitoring at Froglife reserves and 1,3,5 and 10 year site assessments of project sites by 2030

Aim 1: Ensure Froglife is fully inclusive and has good representation from all backgrounds. Target: Equality statistics of staff, volunteers and participants reflect those for the UK population by 2030.
Aim 2: Expand Froglife’s reach particularly focusing on people who are new to conservation and from areas of multiple deprivation. Target: Engage over 50,000 people annually with Froglife activities by 2030, mainly from areas of multiple deprivation across the UK.
Aim 3: Progress people on their wildlife journey. Target: 90% of people that take part in Froglife activities (and provide evaluation data) report they have progressed in at least one area of the Froglife Curriculum.

Aim 1: Provide evidence for population trends for the 9 “common” UK amphibians and reptiles. Target: Carry out historic data review by 2025 and increase quantity of data collected by 50% by 2030.
Aim 2: Carry out applied research into the impacts of different conservation actions. Target: Meet our commitment in the “routine testing of management” paper to test one intervention per year by 2025, and exceed this by 2030.
Aim 3: Act as the public portal for amphibian and reptile disease mortality reports. Target: Activley engage and support the national Garden Wildlife Health project.
Aim 4: Ensure Froglife data is integrated, open source and can be used at scale. Target: Submit all Froglife data to NBN by 2025. Improve quality and quantity of data submitted by 2030.

Aim 1: Maintain good governance.
Aim 2: Improve infrastructure.
Aim 3: Actively apply our values; Creative, Friendly, Collaborative, Inclusive, Committed to Quality Delivery, Evidence Based, Specialists in Our Subject Area, Positive and Willing to Celebrate Success.
Aim 4: Define carbon footprint and set strategy for reduction.
Aim 5: Evaluate the strategy regularly.
Aim 6: Maintain our innovative digital technology work, such as Virtual Reality.