Froglife have developed a clear strategy to guide our work from 2023-2030. You can read the full strategy here.
Our vision is:
A world in which reptile and amphibian populations are flourishing as part of healthy ecosystems.
Our mission is:
We make practical differences to improve amphibian and reptile habitats. We engage diverse communities and encourage learning about wildlife conservation. We inform global research on amphibians and reptiles.
Achieving our vision and mission:
We achieve our vision and mission through our three main work streams:
- Transforming Landscapes: conserving and creating the habitats our species depend on
- Transforming Lives: engaging people from all walks of life
- Transforming Research: finding out more about how to conserve our species
- Aim 1: Increase the availability of freshwater and terrestrial habitats for reptiles and amphibians. Target: Increase total area of habitat improvements to 5,000 ha by 2025 and 10,000 ha by 2030
- Aim 2: Carry out landscape sale conservation projects. Target: Deliver 5 large scale landscape conservation projects by 2030
- Aim 3: Improve connectivity between sites by creating wildlife corridors. Target: Create 2 wildlife corridors between key habitats by 2030 and 20 neighbourhood wildlife corridors by 2030
- Aim 4: Maintain favourable status at Froglife-managed reserves and project sites. Target: Publish favourable evaluation report of condition monitoring at Froglife reserves and 1,3,5 and 10 year site assessments of project sites by 2030
- Aim 1: Ensure Froglife is fully inclusive and has good representation from all backgrounds. Target: Equality statistics of staff, volunteers and participants reflect those for the UK population by 2030.
- Aim 2: Expand Froglife’s reach particularly focusing on people who are new to conservation and from areas of multiple deprivation. Target: Engage over 50,000 people annually with Froglife activities by 2030, mainly from areas of multiple deprivation across the UK.
- Aim 3: Progress people on their wildlife journey. Target: 90% of people that take part in Froglife activities (and provide evaluation data) report they have progressed in at least one area of the Froglife Curriculum.
- Aim 1: Provide evidence for population trends for the 9 “common” UK amphibians and reptiles. Target: Carry out historic data review by 2025 and increase quantity of data collected by 50% by 2030.
- Aim 2: Carry out applied research into the impacts of different conservation actions. Target: Meet our commitment in the “routine testing of management” paper to test one intervention per year by 2025, and exceed this by 2030.
- Aim 3: Act as the public portal for amphibian and reptile disease mortality reports. Target: Activley engage and support the national Garden Wildlife Health project.
- Aim 4: Ensure Froglife data is integrated, open source and can be used at scale. Target: Submit all Froglife data to NBN by 2025. Improve quality and quantity of data submitted by 2030.
- Aim 1: Maintain good governance.
- Aim 2: Improve infrastructure.
- Aim 3: Actively apply our values; Creative, Friendly, Collaborative, Inclusive, Committed to Quality Delivery, Evidence Based, Specialists in Our Subject Area, Positive and Willing to Celebrate Success.
- Aim 4: Define carbon footprint and set strategy for reduction.
- Aim 5: Evaluate the strategy regularly.
- Aim 6: Maintain our innovative digital technology work, such as Virtual Reality.