Froglife’s national survey about perceptions of amphibians and reptiles is coming to an end on the 14th of March. We are asking people what they think about snakes, newts, frogs, lizards and toads as part of a project supported by the Heritage Lottery Fund to investigate how the animals are viewed. We would love to know your thoughts about wildlife and charity, and you can find the online survey here.
Questions include your favourite animals and thoughts about wildlife conservation, your opinions on amphibians and reptiles, a bit of an ID quiz as well as about the charitable causes closest to your heart.
We’re not looking for right or wrong answers; we’re really interested in honest responses to help us get a better understanding of the challenges we face when talking about our work. You can find out more about the aims of The Scale of the Problem project here.
Through taking part, you can also enter a prize draw to win over £50 worth of goodies from the Froglife online shop, with a prize for over 18s and under 18s who take part.
The results so far have been really interesting, with Hedgehogs the most popular answer to the favourite animal question. 95% of the respondents so far have seen a frog in the wild in the UK, compared to 64% having seen a snake. We are also hearing, perhaps unsurprisingly, that many people are affected by financial concerns when choosing to support charities, and have cut back donations. All of the information we gather through the survey will be analysed by marketing experts Emerald Frog to help us strengthen our fundraising and campaigning techniques, enabling us to better support amphibians and reptiles into the future.
It would be wonderful if you could take the time to share your thoughts and experiences before the 14th of March, to help shape the future of Froglife’s communications and campaigns. Thank you!