We’re delighted to have launched our ‘Hoppy Families Nature Trail’ crowd funding campaign on 1st February. The first week has been a great success with £720 pledge by our crowd starters!
We have recently taken over the management of the Boardwalks and Thorpe Meadows nature reserve in Peterborough and want to get more families and local people out enjoying it!
The exciting new crowdfunding campaign aims to raise £3500 to create a ‘Hoppy Families’ Nature Trail at the reserve. It is hoped that the campaign will encourage more people to visit the Boardwalks as although it is free and easily accessible, being close to the City Centre, few people seem to know about this beautiful greenspace.
Froglife’s Learning Coordinator Jenny Leon says that “fewer than a quarter of children regularly use their local ‘patch of nature’ and fewer than one in ten children regularly play in wild places. This is a massive difference from their parents’ generation and we want to help change this in Peterborough by helping families to get out and explore this hidden gem right on their doorstep”.
For those who are unfamiliar with it, crowdfunding is when many individuals are asked to contribute money towards a cause or project to help them reach a specific target amount. Any amount can be pledged, and rewards are often offered by the campaigners as extra incentives. It is relatively new to the environmental sector and this campaign is one of several in the East of England region whose experiences will be compiled into case studies for other environmental organisations to learn from, to help build more successful campaigns in the future.
For more information (including a great video) about the project and to find out how you can get involved please visit www.crowdfunder.co.uk/hoppy-families.